October 8, 2022

Introducing our new vegan dehydrated culture media service

We are extremely proud to introduce VeganSure® dehydrated culture media (DCM) – the world’s first vegan DCM service. An extension of our successful vegan testing solution, we can now supply animal-free DCM worldwide. So, if your microbiology testing facilities for vegan beauty and cosmetics products are in-house or sub-contracted, you can perform routine microbiological testing and assure the safety of your vegan cosmetic products, in line with your brand’s ethical stance.

All VeganSure DCM products are validated against traditional media to ensure quality of results and meet the requirements of the UK and EU Cosmetic Regulations. All animal-derived ingredients usually found in standard culture media and neutralisers are replaced with plant-based or synthetic alternatives, such as papaya-derived enzymes, soya bean, and plant peptones. The VeganSure DCM collection comprises eight products:

  • VeganSure® Agar (VSA)
  • Potato Dextrose Agar (PDA)
  • V7 Neutralising Broth (VN7)
  • Vegan Maximum Recovery Diluent (VMRD)
  • Sabouraud Dextrose Agar (SDA)*
  • VeganSure® Broth (VSB)*
  • V Nutrient Agar (VNA)*
  • V Nutrient Broth (VNB)*

Suitable for all cosmetic microbiological testing, VeganSure® Agar (VSA), V7 Neutralising Broth (V7N), Vegan Maximum Recovery Diluent (VMRD), and Potato Dextrose Agar (PDA) are registered with The Vegan Society’s Trademark, meaning that companies who use them can claim the VeganSure stamp of approval, without having to be physically audited by The Vegan Society.

Whilst VeganSure is completely vegan, our customer base is not limited to vegan brands and manufacturers. As end-consumers become savvier and demand ethical products, the future is looking greener than ever. From focuses on climate impact to animal welfare, this ethics-based buying pattern is shifting the cosmetics market for good. Our VeganSure service enables brands to futureproof their brand and products now.

Please click here for more information about our VeganSure DCM, including technical specifications. For further information or advice about VeganSure DCM, please contact us.

* Registration of these DCM with The Vegan Society’s Trademark is in progress.