The cosmetics industry is evolving rapidly, and internal processes are under increasing pressure to keep up. As product formats diversify, a traditional challenge test is not always the most practical first step. Probiotic skincare, waterless formats, and madeinstore cosmetics are introducing new risks that often move faster than existing regulatory guidance. These shifts affect not only finished formulations but the entire NPD process.

Frameworks such as ISO 29621 and the PCPC microbiological guidelines provide a strong foundation for assessing microbial risk, but they are not sufficient on their own. Modern formulations require evidenceled, riskbased approaches tailored to each product and reflective of realworld use rather than controlled laboratory conditions. Without this, brands face increased risk of recalls, financial loss, and longterm damage to consumer trust.

With more than 25 years of specialist experience, we continue to see how modern formats are stretching the limits of traditional testing. Methods must evolve at the same pace as innovation.

Supporting US brands with costeffective accredited testing and realtime convenience

For US brands, these pressures are intensified by the introduction of MoCRA, which places greater emphasis on safety substantiation and appropriate testing. Many teams are now seeking testing partners who can offer both greater convenience and more competitive pricing, without compromising scientific rigour.

Our approach is designed to support both US and global development. Our innovative reporting software gives teams instant access to results and project updates, even while the UK is sleeping. You can log in at any hour, review data, and pull reports without waiting for email updates or overlapping schedules. This faster visibility leads to faster decisions, smoother workflows, and fewer delays.

What’s more, with many US companies paying premium rates for domestic testing, our accredited services often deliver significant cost savings while maintaining the highest scientific standards.

If you’re looking for a testing partner who can keep development moving and keep costs under control without compromising quality or increasing risk, we can help. Book a free 15-minute NPD Testing Consultation at enquiries@msl.io or contact us.